Tips to improving website rank in SEO- guidelines to follow in 2019
Are you in hunt for super-easy ways to boost your website ranking across the search engines? To improve SEO ranking of a website requires time and effort. Only keyword optimization will not do. If keyword optimization is not giving any result, then you must follow some guidelines to improving the website ranking.
Know one thing that Search engine algorithms focus on your keywords and more than that on how long a visitor stays on your website, the bounce rate, number of page views, the number of broken links, inbound and outbound links. Therefore, you got to be perfect in all areas. To improve website rank in SEO, you may take professional help. This can boost user’s engagement and then increase conversion or sales. Do your best to increase user’s engagement by making use of rich keywords and designing a user-friendly website.
Use high quality 100% unique and informative content
In the present times, content is King in the world of SEO and website ranking. You may be aware of the dwell time which is the time spent by a user on your website. Only when the content is informative, keyword rich, the dwell time can increase. The users will stay on a site for a long time if the content is useful and gives value. Here is what you can do:
- Each content should be more than 2000 words
- Use more keywords and make the content as valuable as possible
- outbound links are needed
If the users bookmark your content and website, the ranking will definitely improve.
What is the loading speed?
Google, Bing and Yahoo gives utmost consideration to page load speed. A site which loads very quickly is ranked higher across the search engine. If the website loads slowly, the users will leave your website in no time and move to your competitor’s site. You should take necessary steps to increase the page load speed. Here is what you may do:
- make use of fewer plug-ins
- use a streamlined and clean code
- optimize images
- reduce redirects
The importance of image optimization
Website rank in SEO is also dependent on how well you optimize your images. Let your images do well in the SEO front. Use your main keyword as the file name for images. This will signal relevancy to the search engines. Use keywords in file name, in the title and description section and in alt tag or caption.
Capitalize on the header tag
Structure and format your content properly for no one likes to stay in the no-man’s land. Use subheadings or header tags wherever required. A section which is broken or divided into smaller sections is interesting to read.
Linking to the authority sites is necessary. This will give value to your site. Make sure you add links of authority sites to the content. It will ultimately make your contents more relevant to the users.
To improve or enrich user experience, you can use images and videos. Be as creative as possible. Video marketing drives more user engagement and can increase traffic to the website. You can do several other things to make your website popular.